Everyone says bigger is better. Not when it comes to cookies. Bud's Best Cookies is a Birmingham-based cookie company whose bite-sized cookies are carried nationally.
To launch Bud's social media presence, I created Cookie Wars, a month-long Facebook event where fans of Bud's could vote for their favorite cookie flavors in weekly showdowns. In the end, Chocolate Peanut Butter crumbled the other flavors, and one lucky fan won a year's supply of cookies.