Buffalo Rock, a Birmingham-born, southern spiced ginger ale, approached our agency with the goal of raising the distribution of Buffalo Rock in local bars and restaurants. To create orders, we had to create demand, which started with the patrons on the barstools. We took classic cocktails and kicked things up a notch by replacing your average ginger ale with Buffalo Rock's spicy bite. Coasters encouraged drinkers to order their drinks with a little punch, and a brochure left by sales reps with the bartenders explained the unique taste of Buffalo Rock and what types of customers are drawn to it.
This also required a new spicy website for the brand.
Buffalo Rock Ginger Ale