Cool, but I wish it was longer and more substantial HP – invent from Tom and Matt on Vimeo. Response to D&AD Student Awards brief…
What’s more important: who does it first or who does it better? See more: http://10steps.sg/artworks/similar-advertising-concepts-and-campaigns/
Coors Light to Release New Shotgunnable Can with Second Tab on Side Pure genius, I say. Click picture to read more.