St. Vincent’s Health System

St. Vincent’s has been known as the place “Where Babies Come From” in Birmingham for decades. To help them speak to younger soon-to-be-parents, we took them from “Where Babies Come From” to “Where Parents Are Born.” Because at St. Vincent’s, it is known that the moment you find out you’re having a baby is the moment when everything changes.

Previous campaign for “Where Babies Come From”