The Las Vegas Specialty Equipment Market Association (SEMA) Show, the largest gathering of auto aftermarket businesses and exhibitors in the U.S. for enhancing vehicle performance and aesthetics, is filled with chaos and crowds.
UPS needed not just to be noticed, but to define their presence at the show and encourage engagement. Our theme, “Your Garage, Our Tools,” centered around tattoos. Research had shown that this would appeal to this audience, and I could provide a surprising presentation of UPS, driving interest in the unexpected.
