Branding
tachy·on \ˈta-kē-ˌän\ (noun) a particle that travels faster than the speed of light
When cable and network implementation expert Source Broadband decided to merge with Towersource and NIS to create a new unified group of network utilities, they came to Realm to create a new brand and identity for the group. We named the group Tachyon.
Tachyon needed a brand identity that signified their ability to bring connections to the world around them, faster than anyone else in the field. I started with the Tachyon logo, with the unified hy glyph, and included the alternate mark that we deemed the Tachyon Link.
![tachyon](https://jennyleighb.com/wp-content/uploads/2016/09/tachyon.jpg)
![IMG_0872](https://jennyleighb.com/wp-content/uploads/2016/09/IMG_0872.jpeg)
![IMG_0871](https://jennyleighb.com/wp-content/uploads/2016/09/IMG_0871.jpeg)
![tachyon_fake](https://jennyleighb.com/wp-content/uploads/2016/09/tachyon_fake-e1541185763459.jpg)
![Hat 0632 2017-02-07_1_2_3_4_5.tiff copy 2](https://jennyleighb.com/wp-content/uploads/2016/09/Hat-0632-2017-02-07_1_2_3_4_5.tiff-copy-2.jpg)
![Van 0959 2018.tiff copy 2](https://jennyleighb.com/wp-content/uploads/2016/09/Van-0959-2018.tiff-copy-2.jpg)
![Tachyon1_Site](https://jennyleighb.com/wp-content/uploads/2016/09/Tachyon1_Site.png)
Familial Features
Because this merger was bringing together three industry powerhouses, I also created identities for Tachyon’s child companies — Source Broadband, NIS and Towersource. Sticking with the Tachyon typeface and alluding to the Tachyon link’s circular mark, I created an iconographic logo for each company that abstractly represented their specific skills in network deployment.
![Partners](https://jennyleighb.com/wp-content/uploads/2016/09/Partners.png)
![BizCards](https://jennyleighb.com/wp-content/uploads/2016/09/BizCards.png)