Tachyon

Branding

tachy·on \ˈta-kē-ˌän\ (noun) a particle that travels faster than the speed of light

When cable and network implementation expert Source Broadband decided to merge with Towersource and NIS to create a new unified group of network utilities, they came to Realm to create a new brand and identity for the group. We named the group Tachyon.

Tachyon needed a brand identity that signified their ability to bring connections to the world around them, faster than anyone else in the field. I started with the Tachyon logo, with the unified hy glyph, and included the alternate mark that we deemed the Tachyon Link.

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Familial Features

Because this merger was bringing together three industry powerhouses, I also created identities for Tachyon’s child companies — Source Broadband, NIS and Towersource. Sticking with the Tachyon typeface and alluding to the Tachyon link’s circular mark, I created an iconographic logo for each company that abstractly represented their specific skills in network deployment.