Make generosity more than an act. Make it a destination.
United Way came to our agency for their 2013-2014 fundraising campaign. To get donors excited about contributing, we created a destination, Generos City, that could only be reached by helping United Way achieve their giving goals.
We created an entire tourism campaign for Generos City, from tourism video to travel posters and brochures. Each poster focused on a different attraction in Generos City, the four focus areas of United Way’s initiatives.